Advertising - Scarlet FM

To contact our sales team or for more information call Radio Carmarthenshire or Scarlet FM sales on 01267 679250

Our programming focuses on the lifestyle of people across Carmarthenshire and reflects the enjoyment and positive aspects of living in the area.

Radio Carmarthenshire & Scarlet FM covers a population of 128,000 across the County reaching 61,000 listeners every month! We're delighted that our audience figures show the stations are delivering more listeners than any other service in the area, with our audience tuning in for longer than ever before!


Whether you want to create brand awareness, generate footfall, increase website traffic or promote a product launch we can tailor an advertising package that can really separate your business from your competitors.

By using the right combination of on air, off air and website activity we can provide a creative solution that will fulfil your brief and reach your target audience.

Here are what some Advertisers think about us:

Carmarthen Athletic RFC has been associated with Radio Carmarthenshire since the station began broadcasting  nine years ago. The club has been delighted with the professionally prepared adverts and the subsequent publicity it has enjoyed through reaching a wider audience over the airwaves on 97.1 Radio Carmarthenshire.

It has always been a personal pleasure to deal with the stations professional and friendly staff, from Sales Manager Gemma Thomas through to broadcasters Ceri Coleman – Phillips and Tommo. Their advice, assistance and customer service has always been second to none and I look forward to a continued successful association in the future.

Wynne Jones, Commercial manager, Carmarthen Athletic RFC 

I have been with Scarlet FM for the last two years and have dealt with Gemma who has given me so much help in the advertising of our shops. They are fantastic to deal with and Gemma always goes the extra yard to enable changes at short notice which is so important at times.

Thank you

Ernest G Brooks of Ernest G Brooks Jewellers, Wind Street Ammanford.

We moved into the area in 2007.

As an established business relocating to Carmarthen from London, we had to work out how to let the locals know we were here and that we were already established and trustworthy.

We set about sourcing a local newspaper.

Whilst we listened to the local Carmarthenshire radio station we did not really think we could afford this medium of advertising.

As luck would have it a local representative in the area Gemma Thomas approached us about doing a feature they were about to run

Shake my hand and win a grand

As this was a short running competition/feature we felt this was a quick hard hitting advertising campaign for us arriving in the area which would get our company details out there.

After the success of the campaign Gemma came back to us with a way of advertising ourselves on the radio for the next year which was still within our budget whilst settling in. Now 3 years later with the added jingle to our advert, this has made us a recognisable company in the Carmarthenshire area and we thank Gemma and all her colleagues for their input into our advert and for remaining the no.1 listened to station.

Hazel from Fraser Glaze, Johnstown Carmarthen

To contact our sales team or for more information call:

  • Scarlet FM & Radio Carmarthenshire Sales on 01267 679250. 

Or email for a quote. 

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